Natori
The Project
Natori, a high-end global lifestyle brand known for its philosophy of “East meets West,” needed a fresh graphic design for a seasonal
sleep shirt that would resonate with its luxury clientele while reflecting the brand’s cultural fusion. The challenge was to create a design
that felt both elevated and meaningful, something that stood out in a saturated market yet remained true to Natori's heritage and design language.
The Solution
To create a distinctive and culturally rich design, I conducted in-depth research into Mongolian history and traditional art,
focusing on nomadic patterns, tribal motifs, and the intricate detailing found in ancient Mongolian textiles and pottery.
