Renova Energy
The Problem - Campaign 1
Consumers increasingly want affordable, clean energy but often associate solar power
with stress, hefty installation costs, complicated contracts, confusing technology, and
uncertainty about savings. At the same time, people are experiencing rising energy bills,
concerns over climate impact, and the desire for convenience in daily life. The mental load
of energy choices has become yet another stressor in an already fast-paced world.
The Solution / Campaign Idea
The brand offers a solar energy option that is simple, reliable, and stress-free. No hidden
costs, no complicated jargon, no emissions—just clean, affordable solar energy that
integrates seamlessly into everyday life.
The campaign reframes solar not as a technical decision but as an emotional benefit:
peace of mind. By focusing on how solar power makes life calmer, lighter, and more worryfree,
we position the brand as an antidote to stress.
The Problem - Campaign 2
Power outages are more frequent and more disruptive than ever due to aging infrastructure,
extreme weather, and rising demand. For households, being without electricity even for a
short time means stress: food spoiling, no communication, loss of comfort and safety.
Each passing hour without power compounds the disruption.
Consumers want security and reliability, not the uncertainty of “when will the lights come
back on?”
The Solution / Campaign Idea
Reframe time as irrelevant.
How long is too long without power? With Renova Energy, you’ll never have to ask.
This flips the melting candle clock from a stress symbol into a reminder that the product
removes the need for that brutal countdown.
The Problem - Campaign 3
Consumers feel “trapped” by rising energy bills. Each month, charges weigh on them like a
lurking fear, unpredictable, hard to control, and draining their hard-earned money. Energy
is meant to power their lives, not scare them.
At the same time, alternative energy solutions are available, and
many still don’t realize they have a way to escape from the burden of traditional billing.
The Solution / Campaign Idea
Our brand offers a way out of these financial “nightmares” with affordable, predictable,
renewable energy solutions. We position energy bills as the real villain and put the power
back in the consumer’s hands to banish them for good.
The creative idea is to dramatize high bills as literal “monsters” making the invisible
stress visible. The emotional payoff is a sense of empowerment: your life doesn’t have to
be haunted anymore.
Graphic Design
Print collateral
Emails
